Selling a home in the Scottsdale and Phoenix area

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Real Examples of Homes Sold by Christina

In today's world of high tech, including video goes a long way in selling a home. Christina includes professional photography and videography in each of her listings. She has sold everything from the fixer-upper with great bones, to high-end luxury homes. Depending on the type of home and price point timelines can vary for selling. Christina would be happy to give you a report with the average price, and time frame homes like yours have sold recently. Send her a quick email at joyofarizona@gmail.com for a home report, and/or an in-person consultation.

These top two videos are examples of the Branded and Unbranded versions of the same house's video. The MLS requires unbranded versions, and it's nice to have both versions depending on where it's being promoted.

Choosing the Right Agent is SO Important!

When you begin thinking about selling your home, even in a strong seller's market, the listing agent matters. A good listing agent can net you more for your home than someone with a limited strategy or marketing plan.
Below are just some of the things you should expect from your listing agent. There are over 70,000 licensed agents in Arizona so keep in mind that as with any industry some will be excellent, and others not so much.

Marketing Plan.
Included with all of my listings:
Marketing is one of my strengths, I really enjoy doing it. I'm very social media savvy, and even built this website here myself. I much prefer to be marketing homes instead of myself, so please let's get your house listed!

Professional photography
Professional videography
A well crafted description. I like to listen to homeowners about what their favorite things have been living in the home and combine that with information that an out of town buyer might not know if they haven't already been in the neighborhood before, such as walkability to coffee shops etc. And of course anything else special or unique to the home goes here. I always get homeowner sign off on this and welcome collaboration when a homeowner likes to be involved in this step.
A web landing page created just for your home
A YouTube video. Did you know Google owns YouTube? Having a YouTube video can help your Search Engine Optimization (SEO)
Social Media posts. The channels I use for these vary depending on the home. Always on Instagram, Facebook, and YouTube. Depending on the home I've also used LinkedIn, Reddit, and Pinterest with social media posts and ads.

Luxury Listing additional inclusions:

A 1-page ad in the Luxury Home Magazine
Twilight and lifestyle photography
International and domestic reach through the Institute of Luxury Home Marketing of which I am a member and a Certified Luxury Home Marketing Specialist.
A domain name (URL) specific to your landing page

House Specific Marketing - depending on the marketing needs of the home, these are also sometimes included:

Open Houses
Broker Open
Aerial photography / videography
Neighborhood Photography ie. local restaurants, parks etc.
List Reports walking score

Strategy

Getting the timing right. This includes what day of the week to go active, should you use coming soon status first, should you allow showings during coming soon, and avoiding go active dates on holidays when people leave town.
Pre-listing walkthrough to help you prepare for photo day
List price - I will arm you with recent comparable sales, we'll compare location, size, and condition and I will walk you through various potential scenarios at different listing prices. At the end of the day it is your decision the price your home gets listed for, but you will be well educated before making that decision.
The right number of photos included in the listing. Have you ever looked at a home for sale and there are only 5 photos, and you're left thinking it must be junky in the other rooms or the first 18 photos are all of the front of the house and you get bored and click to the next listing? Me too. Both the right number of listing photos as well as they order they are placed in are all part of the listing strategy

Other important skills you might not know that you really want in your listing agent.

Ability to handle buyer objections
Strong negotiation skills, even when receiving multiple offers if your agent doesn't get on the phone and talk with the buyers agents you could wind up with ten offers all $10,000 over the listing price, instead of ten offers that each have escalated the previous offer.
Answers the phone / email / text or responds within reason. This should go without saying, but here I am saying it. It's important. It's important both for communication with you the seller and also for communication with potential buyers and buyers agents.
Full time is good for a litany of reasons. Full time usually means a stronger understanding of the current market, thorough knowledge of the contract to keep you safeguarded, more likely to have encountered special circumstances that might arise, stronger general knowledge in the business, less likely to be out of the industry in the future creating for you a possible forever agent.

North&Co. Brokerage
I'm also really excited about the brokerage I hang my license with, North&Co. They are locally based out of Arcadia and have a little over 200 active agents but have the productivity of a significantly larger brokerage, regularly ranking in the top 10 in production in Phoenix and that's with over 3000 competing brokerages, some of whom with thousands of agents. You must be a full-time agent to work with North&Co. We have weekly conference calls, and loads of classes and workshops to be sure all the agents keep their skills sharp. Plus, it's probably the best-looking yard sign you could hang in your yard! Branding matters.

Behind the Scenes on Marketing and Networking.

Each home is unique, so the marketing plan, while it should have some things that are standard practice, there are others that might be unique to the home.

A background view of Facebook Advertising. Yes, even an individual agent can do it if they are savvy enough!

I try to attend other people's events as much as possible to stay connected, networked, and in the know. This was from a Broker Open at Eldorado in Old Town.

The Invite that went out on a really cool modern industrial townhome I sold in the Roosevelt Row area near Downtown Phoenix.

Holding a membership to the Institute for Luxury Home Marketing keeps me connected with other agents both domestically and Internationally with their own networking groups and access to an International MLS (see right). Because of these programs I can get your listing even more visibility beyond our local market.

I am the sole admin of the Facebook group: South Scottsdale Living with 3,000 members and growing. I use this very sparingly for advertising so that when I do make a post about a home I have listed it makes an impact. Otherwise I'm posting about fun stuff around the community for people to do.

Sometimes you just know you need the Aerial Photography to really showcase the surroundings. & when I can get creative like the above open house integrating the neighborhood art walk, I really love to do that.

If you want more information on how to sell my home Scottsdale: Call, Text, or email me and I'll get you in the right direction.

Organic Pinterest Reach as of Aug 1, 2022

Past Seller Reviews

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