Sell My Property in Scottsdale

Sell my Property in Scottsdale

So you're thinking "I want to sell my property in Scottsdale" and wondering if it's still a good time to sell? You may be hearing stories of the market shifting and worried you missed out on the best timing to sell.  Fear not.  Yes, the market is shifting, but it's still a seller's market.  I'm sure you've been hearing stories over the last six months about how nearly impossible it has been for buyers to get an offer accepted.  I jokingly have been telling my buyers that we no longer need to give the sellers free cheeseburgers for life, hooray! So what does that mean for you as a home seller?  Your representation is more important than ever.  And no matter the city you might be planning to sell your home in, good representation can still make a huge difference in how much you sell your home for.  The two things I suggest you look for you in your listing agent: 1. Marketing Skills & 2. Sales Skills

So how can you tell? 

1. Marketing skills.

The first thing I would do is look at an actual listing from the listing agent.  The easiest way to do this would be to ask your potential listing agent to send you some links to past listings.  You can also go to their Zillow page or Realtor.com page for some of those - keep in mind though that these might also be homes where they represented the buyer, so look closely.  The top two things you'll be looking at here are the photography and the listing description.  If the pictures don't fill the frame, the agent likely did not use a professional photographer.  One of the biggest benefits of using a professional photographer is the wide-angle lens that gets a lot more of the room in one shot.  Other things to look for in photography: Are there so many photos that it gets boring to keep clicking next? Do the most important rooms show up first like the kitchen, living room, and primary bedroom and bath? Or are you looking at the 2nd and 3rd bedrooms before you see the primary?  Buyers are human beings, and human beings have attention spans, so it's important to get the important stuff in early.  Are there pictures of things that don't matter like a photo that only includes the bed or the inside of a standard closet? Funny one for you, but I seriously see this from time to time ... is the listing agent themselves in a mirror holding their phone up to take the photo?  If so, run!


Next, take a look at the listing description.  Start by asking yourself how it makes you feel after reading it.  Was there grammar or worse, spelling errors?  Did the description help you to understand how the home would live better than simply reading the listing details, or did it repeat things that are already in the listing like the number of bedrooms and bathrooms?

Secondly, how is your listing agent candidate doing with digital marketing?  These days digital is important.  Start by Googling his or her name.  What comes up?  If you can't find anything about your potential agent, you might consider that a red flag.  Hopefully, instead, you're seeing all or some of the following regarding your possible agent: a Google Business Profile with positive reviews, their website, YouTube videos, and their branded social accounts such as LinkedIn, Instagram, Pinterest, and Facebook.  The better your agent's online presence is, the better your chances of added digital marketing will be for you.  In addition to doing your own online reconnaissance on your possible listing agent, you might also ask questions around digital when you're in conversation with him/her.  

2. Sales Skills
This one is probably easier to ask questions directly to your agent around.  Here are a few sample questions that can give you an idea of how they are doing with sales skills.
1. Start by asking an open-ended question as simple as "tell me what your sales approach looks like"?
2. Can you give me an example of how you've dealt with objections when selling a home in the past? This one is the old HR in me.  Asking a question that asks for an actual example from the past keeps the answerer from answering hypothetically.  Almost anyone can answer a hypothetical well, but asking for real-life examples can be very telling. 
3. Who is your favorite salesperson whom you've learned the most from?
4. Are you full-time?  A part-time agent just simply won't be as tuned in to the market and what the current trends are as a full-time agent would.  Sounds silly comparing but would you go to a part-time heart surgeon?  I hope not, and while real estate is not life or death, it can be the difference of tens or sometimes even hundreds of thousands of dollars.


If you're thinking of selling your home here in Scottsdale (or the Greater Phoenix area), I hope you would consider me to list and sell your home.  Call me or send me a text to set up a meeting 

If you're thinking of selling your home in another part of the country, I hope this has been helpful for you to find the best agent possible to represent you.  There are quite a few agents out there, and as in any industry, there will always be the 'standout professionals', the 'I can't believe you got hired', and everything in between.  Who you choose to hire can make a significant difference in your own income, so choose wisely!